Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites

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Tien, D. H., Amaya, A. A. , Liao, Y.K., Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites, Asia Pacific Management Review (2018). Ver publicación

Fecha: 2018
Título: Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites
Autor: Duong Hanh Tiena, Adriana A. Amaya Rivas, Ying-Kai Liao
Nombre de la Publicación:  Asia Pacific Management Review