How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity

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Amaya,A. (2018) How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity. Artículo Presentado en 1st Academy of Marketing Science World Marketing Congress (AMS WMC). 2018, Porto, Portugal

Fecha: 2018
Título: How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity
Autor: Adriana Amaya
Nombre de la Publicación: 1st Academy of Marketing Science World Marketing Congress (AMS WMC).